Home > Beverages > Icelandic Spirits Market 2012

Icelandic Spirits Market 2012

The Icelandic authorities have released sales data on ALL alcoholic beverages sold last year.

Top five highlights:
* Spirits remain a minor fraction of an alcolic drinks market exceeding 18 million litres
* The spirits market stood at 580,000 litres in 2012 (excl alcopops) down 3% on 2011
* Vodka is the largest spirits category with a 40% share by volume
* Interestingly Capt Morgan Spiced is the biggest selling rum, NOT Bacardi
* Scotch blends showed the highest growth rate last year at +15%, led by Scottish Leader (an outside bet in most markets)

000 Litres………………………….2012…..2011……% chg
Anis/Ouzo (category)………….0.4…….0.3……33.3%
…Pernod (leading brand)…….0.2…….0.2……+/-
Aquavit………………………………20.1……21.2…….-5.2%
…”BrennivĂ­n”……………………..15.5……16.3…….-4.9%
Armagnac…………………………Negl……Negl
…Caussade……………………….Negl……Negl
Bitters…………………………………26.2……28.5……-8.1%
…Jagermeister……………………10.7…..11.7……-8.5%
Brandy (excl Arm/Cognac)..15.2…..15.0…….1.3%
…Cortel………………………………..8.9…….10.6…..-16.0%
Calvados………………………………0.5…….0.6……-16.7%
…Berneroy……………………………0.3…….0.5……-40.0%
Cognac……………………………….26.7…….28.1…..-5.0%
…Camus……………………………..11.8…….12.0 …..-1.7%
Genever……………………………….0.9……..0.8 …..12.5%
…De Kuyper…………………………0.6………0.6……+/-
Gin……………………………………..59.0…….60.5…..-2.5%
…Beefeater…………………………21.6…….22.9……-5.7%
Grappa…………………………………0.2……..0.2………+/-
…Sarpa di Poli………………………0.1…….0.1………..+/-
Flav Schnapps/Vodka…………15.8…….16.2……-2.5%
…Bacardi Razz……………………10.8…….11.1…….-2.7%
Irish Whiskey………………………12.8……14.6……-12.3%
…Jameson…………………………..11.8……14.3……-17.5%
Liqueurs…………………………….53.6………55.6…….-3.6%
…Baileys……………………………..9.9………10.5…….-5.7%
North American Whiskies…….7.1……….6.8…….4.4%
…Jack Daniels……………………..5.7……….5.4…….5.6%
Rum…………………………………….45.0…….49.5……-9.1%
…Capt Morgan…………………….23.5……26.2……-10.3%
Scotch Blends………………………60.8……52.7……15.4%
…Scottish Leader…………………19.0…….20.3……-6.4%
Scotch Malts…………………………4.4………4.1……..7.3%
…The Glenlivet…………………….1.7……..1.7…………+/-
Tequila…………………………………2.7……..2.9………-6.9%
…Sierra………………………………..2.2………2.4……..-8.3%
Vodka (unflav)……………………230.0……243.2……-5.4%
…Smirnoff………………………….67.0………69.9……….-4.1%

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